Balaji Wafers and Namkeen group, based in Rajkot, India, manufactures and distributes potato chips and other grain-based bagged snacks in various flavours.Started as a micro-business, it has evolved into a Rs 2,000 crore company of products with an indigenous taste.
Balaji’s share of the local potato and vegetable chips market grew to 13.7% in 2012, from 9.5% in 2008, according to Euromonitor. Balaji also dominates in the western market with a share of 71%. In its home state Gujarat, it has a share of 90%.Economic Times recognized Balaji Wafers as ‘Sultan of Wafers’.
Balaji Wafers is also a member of the Snacks Food Association.
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